franchise marketing

Proactive Vs Reactive Marketing for Selling a Franchise

#digitalmarketing, #sellabusiness, businesses with franchises, Buy franchise, Buying a Franchise, e-mail blasts, eDM, franchise marketing, Franchise Opportunities, Franchise opportunity, Marketing / Good To SEO

Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises, but many Franchisors are still using reactive marketing techniques. So why is this a bad thing? What is the difference? How can everything be done better? After talking to many Franchise Recruitment and Marketing personnel, […]

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4 digital marketing challenges faced by franchises (and how to overcome them)

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies. According to Jason Decker of Search