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8 Ideas for Compelling Emails to Send During the Holidays

Email should form a part of every business’s local search marketing strategy. Return on investment from email has continued to grow: $40 for every $1 in 2017. The holidays are an especially important time to send emails. It’s your chance to remind customers of your brand when they’re in a buying mood and offer incentives to encourage […]

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4 Ways to Make Free Shipping Profitable for Your eCommerce Business

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented. An online retailer’s free shipping policy can boost conversions, but

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