freemium model

8 SaaS Marketing Trends You Can’t Ignore in 2020

AI, AIaaS, business model, customer experience, customer relationship management tool, feature marketing, freemium model, ML, native advertising, SaaS, SaaS applications, SaaS marketing trends, Salesforce, Software as a service, unbundling, Video Marketing / Good To SEO

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth […]

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Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really