“Friction” is the word tech companies now use to acknowledge software and hardware pain points — typically at the point they’re planning to reduce or eliminate them. As the enemy of smoothness, friction is the collection of factors that keep an experience from being effortless, fun, or “magical” in Apple parlance; Polaroid cameras famously demonstrated […]
Marketing Podcast with Roger DooleyPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000
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The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple.
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