FTC

Online gaming will be a goldmine for affiliate marketing

The world of affiliate marketing offers diverse ways to make money online. Whether through email marketing, social media sponsorships, website banners, or by creating unique content, there are plenty of options. What matters the most is understanding the niche market you want to enter and knowing who your audience and competition is. In an effort […]

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How Facebook’s record $5bn settlement with the FTC will affect marketers – Econsultancy

Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices. The settlement relates to a 2012 agreement that the company entered into with the FTC. Under that agreement, Facebook was obligated

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Influencer Marketing ROI: How To Make Your Results Really Improve

Do you get measurable Influencer Marketing ROI for your programs? Don’t worry–we can keep this lack of c-suite-worthy results between us. Even better–you’re not alone. Why:Because 4 out of 5 businesses that use influencer marketing can’t prove ROI!   In addition:Influencer marketing ROI is the biggest challenge they face. I’m not surprised and you shouldn’t

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6 Important Questions to Ask Yourself Before Franchising Your Business

Is your small business profitable and growing? Do you constantly get out-of-town customers wondering when you’re going to open a location in their neighborhoods? Are you secretly kind of bored running just one, smoothly operating location and want to feel the excitement of your startup days again? If your answer to these questions is an

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EU Investigating if Amazon is Using Data to Unfairly Compete With Third-Party Sellers

The European Union is on the prowl again in a likely attempt to win cash and concessions from Amazon. This is another investigation in a long string of investigations into American companies designed to extract big cash payments. European Commissioner for Competition, Margrethe Vestager, indicates that the issue is the possible use of third-party seller

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What Affiliate Bloggers Need to Know about the FTC Disclosure Guidelines

No affiliate marketing program is the same. The terms and conditions may vary from one program to the next. But there’s one rule that remains the same across the industry: You must comply with the Federal Trade Commission’s affiliate disclosure guidelines. Whether you receive a commission, flat fee payment, free products or discounts in exchange

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Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over

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