What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces […]
How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It Read More »
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in
TV Advertising Effectiveness: How to Measure & Analyze Television Ads Read More »
In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. Since releasing Google Tag Manager (GTM), tracking and sending data to GA has become significantly easier over
Going Premium: Is Google Analytics 360 Worth It? Read More »
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this data, trying to tie back how users got from point A to B to Z during their user journey can make you feel like a detective on the hunt for the truth. And
Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one. For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form
Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting Read More »
When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times. Google’s Senior Vice President of Ads &
Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More Read More »
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing. Leveraging
PPC Landing Page Testing using Optimize and AdWords Integration Read More »
