What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements […]
Introduction to Search Ads 360 and Display & Video 360 Read More »
Why Use a Marketing Testing Tool? For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google Optimize, read my previous blog post here. For the purposes of this post, I’ll do a deep dive into Optimize 360’s Personalization and Audience Targeting capabilities, including showing you step
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Seer Interactive has passed rigorous tests in order to become a Google Marketing Platform Partner as well as a reseller of the premium Google Analytics 360. Seer Interactive has passed rigorous tests in order to become a Google Marketing Platform
We’re Google Analytics Partners & GA 360 Premium Resellers! Read More »
If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have upgraded to the premium version of Google Analytics, or Google Analytics 360, you can supercharge your analytics strategy and take advantage of a host of GA 360 features and benefits. In
5 Google Analytics 360 Features You Should Use Right After Turning it On Read More »
Getting Salesforce data into GA 360 is one thing, but what should you do from there? Find information on how to properly analyze, visualize, and make your GA 360 + Salesforce integration actionable to impact your bottom line. 🚫 Not familiar with the GA 360 + Salesforce Sales Cloud integration? Read more background information here prior
How to Analyze Salesforce Sales Cloud Data in GA 360 Read More »
If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have GA 360 you’ll be able to supercharge your analytics and take advantage of a host of features and benefits that GA 360 Offers. In this blog post we’ll walk you through
Five GA 360 Features You Should Use Right After Turning it On Read More »
How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more high value conversions? If you’re asking these questions, you’re already thinking about your attribution model. What is an Attribution Model? An attribution model is a set
Data Driven Attribution with GA 360: What, Why, How Read More »
When your data lives in organizational silos, at best, that can put up walls keeping you from the type of data analysis and insights that you need. Without combined data analysis using multiple data sources, that makes it that much harder to make decisions that will actually impact your business’ bottom line. If the data
GA 360 Salesforce Sales Cloud Integration Made Simple Read More »
Advanced Analysis is a new tool in beta for Analytics 360 customers. This interface allows you to more deeply understand how segmented audiences interact with your site, and how to leverage that insight to better guide customers through your marketing funnels. There are 3 new powerful tools found within Advanced Analysis to help you surface insights
Advanced Analysis: New Tool in Beta for Analytics 360 Customers Read More »
Technical Rundown BigQuery is a columnar database, this is built using Google’s own Capacitor framework and features nested and repeated fields. BigQuery databases can take a variety of data types as inputs and is a great fit for semi-structured data. Nested fields like totals (visits etc) and others are used to keep storing data affordable
