GDPR – General Data Protection Regulation

SMX Advanced recap: Audience targeting in a privacy-centric world

Channel: Display Advertising, Display Advertising, Display Advertising Column, GDPR - General Data Protection Regulation, Retargeting & Remarketing, Search Marketing /

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill started the session by saying, If we evaluate audiences the same way we evaluate keywords, […]

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Now that GDPR is here, what do US companies do if they have a breach?

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: Analytics /

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach

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MarTech Landscape: What is a consent management platform (CMP)?

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation /

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR). To manage all those user consents, there’s now a new acronym:

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How will GDPR affect PPC marketers in the US?

Apple, Channel: SEM, Column: Paid Search, Facebook, gdpr, GDPR - General Data Protection Regulation, Google: Paid search, Google: SEM, Search Marketing /

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with one hand tied behind their backs.

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JLINC launches an open consent-managing protocol

A-From MTT, Channel: Martech: Analytics & Data, GDPR - General Data Protection Regulation /

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A

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Google holds an AMA-style meeting with dozens of publishers on GDPR

A-From MTT, Channel: Display Advertising, gdpr, GDPR - General Data Protection Regulation, Google, Google: Critics, Google: Display Advertising, Google: International, Google: Legal /

Google held a video-conferenced meeting with dozens of publishers in five cities, including New York and London, on Thursday to address concerns about GDPR. The new regulation that governs how companies treat EU citizens’ data went into effect Friday. The format of the meeting was an AMA (ask me anything) with legal and product executives

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After GDPR, here come the Unintended Consequences

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation /

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will

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As GDPR approaches, marketers are moving away from their reliance on third-party data

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, SEO BLOG /

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is

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