In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next, […]
Four publisher groups to Google: Your GDPR proposal ‘severely falls short’ Read More »
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances. Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR. The OpenGDPR framework was announced late last week by its
Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook
Senators introduce privacy “bill of rights” to protect consumer data Read More »
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election. Now, in an effort to placate regulators, investors and users, Facebook has
What’s the future of consumer data now that Facebook is pulling back? Read More »
Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity
Facebook CEO Mark Zuckerberg will testify before Congress next week Read More »
Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect about two months from now. In that case, it may be time for GDPR triage. Tim Jesser, director of product marketing for Stockholm-based software asset management firm Snow Software, has a few suggestions. His
For all the procrastinators, here’s some GDPR triage Read More »
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually
All About the GDPR – Marketing Land Read More »
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Read More »
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s
PageFair on IAB consent framework: ‘Violates GDPR’ Read More »
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent
IAB Europe unveils its GDPR Transparency & Consent Framework Read More »
