GDPR – General Data Protection Regulation

Solix survey supplies more evidence of GDPR unreadiness

A-From MTT, Channel: Martech: Management, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Another day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR), now less than three months away. In this one, enterprise data management firm Solix conducted an online survey with more than 100 companies. While the sample was relatively small, the respondents were all IT professionals, thus giving some […]

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SAP-owned Gigya offers a new GDPR-friendly consent tool

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: General, SEO BLOG /

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of

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About a third of companies say they’re ready for GDPR but may not be

A-From MTT, Channel: Martech: Management, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are ready to comply. A recent report from Forrester Research, based on a survey of 3,195 security decision-makers in companies with more than 20 employees in the US and nine other countries,

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Kantara Initiative is out with a new version of its user data access specs

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy

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Tru Optik leads consumer privacy initiative for OTT TV

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus

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Blockmetry launches its GDPR-friendly web traffic software

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google, Google: Analytics, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone

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Here are 9 misconceptions about GDPR

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults

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‘Consent is unworkable’ for programmatic ads in the era of GDPR

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get sucker-punched by the hidden, smaller waves that come right after. It’s that way with trends

It’s not the trend that you need to watch for. It’s the trend inside the trend. Read More »

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