At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR, […]
The United States finally starts to talk about data privacy legislation Read More »
The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you must keep comprehensives records of how subscribers joined your list if you want to comply with the law. But keeping records of consent for your subscribers can seem daunting, no matter what
The Simplest Way to Keep GDPR Records of Consent for Your Subscribers Read More »
The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations process personal data of their customers. Compared to the previous data protection
Ways GDPR Will Transform the Digital Marketing Industry [Infographic] Read More »
Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think
Report: Most consumers think companies aren’t doing enough to protect their data Read More »
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach
Now that GDPR is here, what do US companies do if they have a breach? Read More »
Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see the ads that are displayed in their News Feed. Beginning July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list (the contact lists advertisers
Facebook updates Custom Audience list requirements to create more ad transparency Read More »
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with one hand tied behind their backs.
How will GDPR affect PPC marketers in the US? Read More »
With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being built for WordPress, each of which has its own strengths. However, with the release of version 4.9.6, there are now powerful new tools built right into the core of WordPress to handle GDPR compliance that nobody
Tapping into the New WordPress Core Privacy Hooks to Ensure GDPR Compliance Read More »
If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means
How Email Can Make Up For Declining Organic Facebook Reach Read More »
