How many times have we said that email has the highest ROI, or that’s it’s the most effective marketing channel? It even looks like we have some kind of secret master plan to trick everyone into using email… 🤔 Subtle marketing techniques aside, the truth is email is a quick, cheap and highly customizable way […]
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.
‘Consent is unworkable’ for programmatic ads in the era of GDPR Read More »
Wow… It’s that time of year again! It seems like only yesterday that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, as well as leveraging your transactional email experience and telling your brand
Email: The Trends To Come In 2018 – Email Marketing – SMTP services Read More »
It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get sucker-punched by the hidden, smaller waves that come right after. It’s that way with trends
It’s not the trend that you need to watch for. It’s the trend inside the trend. Read More »
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna
Right behind the GDPR, there’s the ePrivacy Regulation Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you remind us what is GDPR? And why do we need to know and prepare for it? David Fowler: The GDPR, or the general data protection regulation, is the upcoming rewrite of the digital laws within
What You Need To Know About GDPR’s New Data Protection Officer Role Read More »
Welcome to the fourth instalment of the Mailjet (and my personal) GDPR Journal. So far we’ve looked at how I became a DPO, our GDPR compliance roadmap and how I updated our Privacy Policy to be in line with GDPR. It’s been a rollercoaster and the saga is set to continue as the next step
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine. In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management
Bpm’online has a built-in advantage for complying with GDPR Read More »
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps. The upcoming General Data Protection Regulation (GDPR), he added, will
Most of what happens on your web site is not controlled by you Read More »
