Gears 5

Xbox Scarlett to Have Dedicated Ray Tracing Cores says Gears 5 Dev

In a recent interview with Gamespot, Colin Penty, technical art director at The Coalition, talks about creating the biggest and most expansive game in the franchise yet, as well as the technical obstacles in getting the best performance for the title across all the current-gen Xbox hardware. However, the most interesting tidbit from the interview […]

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Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend

The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2 million. Xbox surpassed longtime frontrunner Nintendo to claim 30.7% of the industry outlay, followed by Rockstar Games with 28.8%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution

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