Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I had a chance to speak with Rick Jensen, senior vice–president and chief sales and marketing officer at Constant Contact, when we brought Marketing Smarts to Boston and recorded the show before a live audience at the Old South Meeting
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “There will be times when your income is zero and you just might as well plan for that right now.” That statement wasn’t uttered by a survivalist or someone who believes you should hoard gold in preparation for the collapse
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I speak with John Jantsch, the man behind Duct Tape Marketing. John’s most recent book is The Commitment Engine, and it focuses on the very personal work that small business owners need to do to build
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “All of us want to belong, and all of us really want to make an impact, and some of us… we invent Facebook,” Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck, told me when I interviewed
Think about how you spend your time at work every day. Very often, we fritter away the hours answering emails, making calls, managing projects, or even fixing the occasional typo on our company’s blog. These actions may not do much to grow your business, but we all have to do them… Or do we? CoSchedule
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most people,” says best-selling author (and this week’s guest on Marketing Smarts) Daniel Pink, “(a) don’t think of themselves in sales, and (b) don’t want to think of themselves in sales.” Indeed, when Dan commissioned a study asking people what
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive’s Guide to Enterprise Social Media Strategy, on the topic of social media
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Testing results,” Justin Rondeau told me during this week’s episode of Marketing Smarts, “are by their very nature degenerative.” Justin, who is chief editor and evangelist at a WhichTestWon.com, was explaining why testing your online campaigns, landing pages, forms, website,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with Steven Bushong, SVP of marketing operations at the Disney ABC Television Group. Steve is a bit of a renaissance man, having earned a degree in industrial and systems engineering, going
