Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, a marketing, branding, and PR company based in […]
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dr. Tasha Eurich is an organizational psychologist, a speaker, and the best-selling author of Bankable Leadership: Happy People, Bottom-Line Results, and the Power to Deliver Both. Tasha also blogs for Huffington Post. Over the course of her career as a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer, president at Convince & Convert, is a New York Times bestselling author (Youtility), marketing consultant, and keynote speaker. He also co-hosts the Social Pros Podcast, interviewing social media professionals about their day-to-day work. I invited Jay to Marketing Smarts
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Stephen Beck, founder and managing partner of consulting firm cg42, has spent more than 20 years advising corporate leaders on the fundamentals of customer-centric growth. He has led major transformations in the financial services, technology, and telecommunications spaces. I invited
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman is a “storyteller for hire,” a longtime podcaster, a popular speaker, and a marketing expert with years of experience creating integrated marketing campaigns for brands, including HBO, Coca-Cola, and American Eagle Outfitters. He wrote the book Amazing Things
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lisa Nirell is chief energy officer of EnergizeGrowth, a consultancy that helps companies grow mind share and market share. Since 1983, Lisa has worked with Infor, Bozzuto, Zappos, BMC Software, Adobe, Microsoft, and hundreds of entrepreneurs in nine countries. She
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dave Hansen is global vice-president and general manager of sales, marketing, and services for Dell Software. He leads the sales and marketing teams that handle solutions for data center and cloud management, information management, mobile workforce management, security, and data
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitzi Perdue, wife of the late Frank Perdue, is a syndicated journalist and the author of nine books, including a series of six cookbooks. She also blogs for the Academy of Women’s Health and writes for Genetic Engineering & Biotechnology
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gimbel is founder and CEO of LaSalle Network, a staffing, recruiting, and human resources consulting firm based in Chicago. He’s an expert on how businesses can hire successfully and establish a company culture. He has been featured on numerous news
