General Management

General Management – How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Reimer is an award-winning social media strategist and the marketing director at Kaldi’s Coffee. Previously, he was vice-president of social media at Falk Harrison, a design agency in St. Louis that specializes in branding, design, communications, and social media. […]

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Social Media – Social Media for Executives: Charlene Li on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Charlene Li is the founder and CEO of Altimeter Group, and the author of five books, including the New York Times bestseller Open Leadership, and co-author of the critically acclaimed book Groundswell. She is a sought-after speaker and adviser to many

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General Management – Never Stop Learning: Mark Organ on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Organ is founder and CEO of advocate marketing software company Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation, and more. Previously, Mark was the founding CEO of Eloqua (now

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Career Management – From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Teradata Applications Chief Marketing Officer Lisa Arthur is an industry thought-leader and 30-year technology industry marketing veteran. She’s also the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value. I invited Lisa to Marketing Smarts to

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General Management – Hunting for Unicorns: Preact’s Mike Saldi Talks Hiring on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mike Saldi serves as chief customer officer at Preact, a software company that specializes in identifying and preventing customer churn. Previously, Mike was senior director of customer success at Salesforce.com, where he managed a team responsible for a $60 million

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General Management – Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mike Goldman is the founder of Performance Breakthrough, where he works with leadership teams to ensure they have the right people, strategies, and execution habits for growth. He’s also a speaker and consultant, and the author of the book Performance

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General Management – Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week’s episode of Marketing Smarts marks our 200th podcast! We love bringing you insights and stories from the smartest marketers around, and we appreciate your listening in every week. Our guest for this landmark episode is Jeffrey Hayzlett, a

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General Management – Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christopher S. Penn is the vice-president of marketing technology at Shift Communications. He’s also the author of Marketing Blue Belt and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google Analytics

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Top Hacks for Project Management Mastery

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nathan Ellering knows a thing or two about marketing project management. As demand-generation lead at editorial calendar company CoSchedule, he’s constantly brainstorming ways to make marketers’ lives easier, and each idea the company pursues becomes a new project. I invited Nathan

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Artificial Intelligence: Using AI to Scale Business

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dale Beaumont was sitting on an airplane thinking about how to scale his business-coaching business: Although he was making an impact on thousands of entrepreneurs, he knew there were many, many more he could never reach through one-on-one coaching or even

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