The Display Network is a completely different animal than it’s Search Network counterpart. If you simply copy your Search Network campaign settings over to the Display Network, you’ll likely miss out on a boatload potential clicks and customers. Fortunately, setting up a Display Network is fairly easy if you know what to do. I’ll teach […]
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If you have a physical product that you sell on your ecommerce website, product listing ads (PLA) are for you. PLA ads allow you to show off your product’s images, prices, and description within Google’s search results. However, setting up a PLA campaign isn’t as simple or straightforward as your average Google Ads (formally Google
How To Setup Product Listing Ads In Google Ads Read More »
Looking for an easy and effective way to increase your ad’s visibility and CTR? Look no further than Ad Extensions! Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social media stats within your Google Ads campaign. I’m going to show you how you can
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Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use to split test their ads, and
How To A/B Test Ads In Google Ads Read More »
Want to make bulk edits to your Google Ads campaign? Do you have multiple people working on a single campaign? Or do you just want to tweak your ads and keywords while you’re offline on a flight? Then the AdWords editor is the answer you’ve been looking for. I’ll show you how to use this
How to Manage Your Campaigns Using the Google Ads Editor Read More »
The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords. You’ll learn how to add “seed keywords” that help you uncover hidden gems, how to interpret the information the tool gives you, and how to estimate how much traffic you’ll receive from a particular keyword. Your
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PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell us that this marketing
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The importance of Quality Score can’t be overstated. If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI. However, optimizing your keywords, ads and landing pages for Quality Score isn’t easy or straightforward. I’ll go over each element that plays into Quality
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Thanks to Ecommerce platforms like Shopify, BigCommerce and Wix, creating an online store has never been easier. Even with a full staff of developers and designers, we still use Shopify for our Ecommerce websites. The downside here is that the barrier to entry is low, which creates more competition. It might be easier than ever
Create and Grow Your Online Store Read More »
I love building and running email lists. Why? Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing. My first
Getting Started With Email Marketing – The Beginner’s Guide Read More »
