Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any […]
Amplify the Reach of Your Content Without Spending a Dime Read More »
Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my career
Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones. It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their
You need to put lots of thought and effort into every page of your website. But your About page is arguably one of the most important pages by far. Is it really that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting
How to Create An Impactful About Page For Your Website Read More »
Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website. When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being. We’ve outlined all the specific steps
You’ve spent countless hours designing and updating your website. But you’re not getting paid for all of your hard work. Rather than letting your efforts go to waste, you can monetize your website by adding Google AdSense. What is Google AdSense? In short, AdSense is an advertising network run by Google. It’s a free way
How to Add Adsense to Your Website: Step by Step Read More »
WordPress powers 30% of the top 10 million websites. It controls more than 60% of the of the CMS platform market share. Needless to say, it’s a popular solution for running a website. WordPress itself is great; but it’s limited in terms of its built-in functionality. That’s why plugins exist. What exactly is a WordPress
2019’s Best WordPress Plugin for Each Essential Category Read More »
Your website is at risk. I’m not saying this to try and scare you, but that’s the reality of the world we live in. More than 50,000 websites get hacked each day. You can’t have the “it won’t happen to me” mentality. I encounter businesses all the time who feel this way. They think hackers
A Simple Guide to Website Security – 2019 Best Practices Read More »
Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right? There is! For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well.
Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. On average, ecommerce sites in the
15 Ecommerce Conversion Rate Optimization Wins to Test Read More »
