You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to improve their organic […]
How to Use A/B Testing to Experiment with These 13 Elements of Your Website Read More »
How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to
How to Increase Your Brand Exposure in 2018 with Public Relations Read More »
As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important for businesses operating as B2B
How B2B Audiences Engage with Business Content Online Read More »
As a 100% distributed company that has been around for 10 years, working remotely seems commonplace to WebDevStudios (WDS). Our founders didn’t invent the concept, and it certainly isn’t the focus of our business. We’re a WordPress website design and development agency. That’s who we are. Yet, as more and more companies are adopting the practice of working
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking
Use These 10 Tools to Enhance Your Instagram Post Conversions Read More »
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do once and forget
Things happen. You made a mistake and did something that damaged your reputation. Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate. The delete button doesn’t erase things from someone’s memory. Or maybe your company was the victim of a credit card breach that impacted your
Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier said than done. Sure, you
How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts Read More »
As a business owner, you need to communicate with many people on a daily basis. You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible. Communication skills are also important in your personal life. You need to manage the relationships with your
How to Communicate with Your Customers Effectively on All Your Distribution Channels Read More »
The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world. While we’re not quite at that point, artificial intelligence is very real.
12 Marketing Skills You Need to Survive in the Age of AI Read More »
