The most significant consideration for building or maintaining a website these days is speed. Ensuring that your site moves quickly and supports speeds down to mobile 3G is vital in providing the best possible user experience (UX) to the largest percentage of your target demographic. The guiltiest speed hogs are network requests dedicated to fetching […]
Best Practices for WordPress Website Image Optimization Read More »
It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this one step further and built
How to Improve the Ranking of Your Business Mobile App Read More »
With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be? To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation. Research shows that 99% of consumers check their emails every single
How to Get More Email Subscribers Without Annoying Your Website Visitors Read More »
By Mark Zeni – 1 minute read As technology improves, more people are opting for setting up their businesses online. With little experience, it can be difficult to know where to start when you are getting your online business on track. There are lots of things that you should consider if you want it to
Things To Consider When Setting Up Your Online Business Read More »
Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.
How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility Read More »
Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound familiar to you?
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The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that consumers will continue buying from ecommerce platforms.
How to Use SEO Tactics to Drive Ecommerce Sales Read More »
Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your
How to Design a Checkout Process That Generates High Conversion Rates Read More »
If you are anything like me, you are dreading the end of summer. Hearing dates in August makes me cringe knowing that, as a northeast gal, I am that much nearer to closing up the swimming pool, packing away my shorts and flip flops, and sipping my last margarita of the season. But there is
Leveraging Technology on Your Nonprofit Website for Fundraising Read More »
There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing strategy. In fact,
How to Increase Profits by Focusing on Customer Retention Strategies Read More »
