Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid […]
How to Get More Likes on Facebook Without Paying for Followers Read More »
Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company, one of the
Every year thousands of bloggers buy The Genius Blogger’s Toolkit because the value is just that good. And the 2017 Toolkit was no exception, with 91 blogging resources valued over $5,800 – for a limited time offer of just $97. For two days only, the offer is back on the table! Grab the whole toolkit
The Best Blogging Resources Bundle of the Year is Back (48 Hours only) Read More »
Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who have recently written an ebook,
When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you
How to Use Continuous A/B Testing to Increase Conversions Read More »
Blogging is one of my favorite ways to drive traffic to websites and engage with audiences. But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise. In fact, experts predict that by 2019, 80% of the global Internet traffic will be videos. More than half
The Top 12 Tips for Running a Successful Video Blog Read More »
Everyone has a story, what’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it
How to Leverage Your Brand’s Story to Drive Sales Read More »
Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,
Leverage the Basic Concepts of Sponsored Content to Boost Your Reach Read More »
Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a
How to Effectively Manage Engagement for Stronger Influence Read More »
It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales. Sometimes all you need to do is make subtle changes to
How to Increase Sales by Encouraging Mobile Spending Read More »
