The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but […]
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How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page
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Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up
Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at
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Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social
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Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception
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No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can
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The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon.
Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn
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Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics
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