As most of you know, WebDevStudios (WDS) is a 100% distributed company. We don’t have a brick and mortar office and we all call part of our homes our office. While this is great for a number of reasons, such as reduced overhead for the company and no commuting necessary for our employees, it does come with […]
I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding customers to their
Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be
How to Use Surveys and Interviews to Generate More Money for Your Business Read More »
Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s assume at the bare
How to Ensure Your Company Value Proposition Is Consistent on Every Marketing Channel Read More »
Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will be hesitant to
The Top 20 Elements That Add Credibility to Your Website Read More »
You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s
How to Boost Sales by Accomodating the Needs of Mobile Users Read More »
All businesses can benefit from more sales. Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank. If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you. Produce more video content. Regardless of your industry, videos can do
Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all companies need to
Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll
Customer Acquisition Strategies That Won’t Break the Bank Read More »
I’ve always said that every website should have a blog. Think about how long you’re currently spending to write a blog post. I’m willing to bet it takes you at least a few hours to create each. Sometimes longer posts take up to six or even eight hours. Where do you find the time to
How to Create Content More Efficiently with Curation Techniques Read More »
