Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation […]
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Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do
Think You Got Hit by the Google Fred Update? Here Is What to Do Read More »
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is
How to Combine Native Advertising with Content Marketing to Maximize Your Traffic Read More »
“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 changes each year. Some are major,
Should You Be Worried About The Next Google Algorithm Change? Read More »
Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass
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What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active interest in your content and interact with your brand. This typically comes in the form of likes, shares, comments, etc. But
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Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Maybe that’s why “infographics are ‘liked’ and shared on social media 3x more than any
Here’s How to Perfectly Optimize Your Infographic for SEO Read More »
When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during November and December brought in
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Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach has declined to just six
These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free Read More »
It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with
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