The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers […]
The Digital Marketer’s Guide to Programmatic Marketing Read More »
It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by
The Ultimate Blueprint for Creating a Super Persuasive Testimonial Read More »
“I got 99+ endorsements, and they all help prove my proficiency in key areas.” That’s what Jay Z might say if he was optimizing his LinkedIn profile. Hopefully you get the reference. But seriously, LinkedIn endorsements are really important. In fact, they’re one of the most effective ways to prove your expertise and back up
How to Get 99+ Endorsements on All Your LinkedIn Skills Read More »
I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics. But at the end of the day, it’s trust that leads to sales. That’s
16 Essentials to Creating a Trust-Boosting Twitter Profile Read More »
I’m a curious person by nature. I find myself constantly doing research on nearly every topic under the sun. If I’m chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I’m Googling it on my phone. (Yeah, I’m that guy.) A lot of my Google searches begin
How to Become a Highly-Rated User on Quora Read More »
Instagram recently announced it reached 700 million users! Of those users, 100 million signed up in the last four months, marking the platform’s fastest-ever growth rate. If you’re wondering how it stacks up against other major networks, see for yourself: It’s currently the third most popular social networking site and has a commanding lead over Twitter. Here’s
How to Build a 25,590 Instagram Following Using This Daily Routine Read More »
Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about
39 Things Every Sales Email Needs to Have Read More »
Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just look at how much Google use grew between 2000 and 2012: It’s ridiculous! And this all means one thing. Google can
How to Discover Your Customers’ Most-Googled Frustrations (and solve them) Read More »
Facebook Live, YouTube Live, Periscope. All the major social platforms are integrating live streaming in some form. Several up-and-comers, like Meerkat and MeVee, are also creating buzz. And this all means one thing: Live video is hot. Scorching hot. It seems everyone is now using live video in some fashion to connect and interact with
Should You Be Using Live Video to Make More Money? Read More »
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media
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