The time of millennials is gradually shifting to make a place for Generation Z. This surely is more than just a newly coined term today. In fact, businesses are evolving to satiate the needs of this new and upcoming generation. Organizations are pulling up their socks to understand them, their lifestyle and growing habit. And […]
Generation Z and Their Technology Consumption: What Companies Must Know Read More »
Generation Z is no longer on its way into the workplace—it’s already arrived. The members of Gen Z have their own style and characteristics, already influencing one-fourth of the work world this year. If you want your business to be competitive, you’ll need to adapt your training methods to Gen Zers’ style. This class of
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content. With this in mind, how can brands ensure they are noticed and not ignored? To gather further insights,
Five things Gen Z creators want brands to do more of on social Read More »
Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers?
4 Things Every Business Must Know About Generation Z Read More »
Using social media is second nature for Generation Z. This demographic (born after 1994) have grown up with smartphones glued to their fingertips, and see every moment through a social lens. In recent times, however, an interesting shift seems to have taken place. According to research by Origin, a growing number of younger people are
If social natives are deleting their accounts, what does this mean for marketers? Read More »
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z. The United Nations data marks the years 2000/2001 as the intergenerational split, while other researchers define it earlier, around 1995 to 1997. Gen Z,
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something Read More »
Remember Generation X? They never got as much attention as the baby boomers—and now, the same thing may be happening to Generation Z, the generation behind the millennials. With Generation Z starting to enter the work force, however, it’s important for small business owners to know how to manage this demographic. Generational expert David Stillman
Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a
What Content Creators Need to Know About Generational Marketing Read More »
I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce Read More »
