Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is […]
May 15, 2018 The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not
March 22, 2018 It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to
August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it
