Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. If […]
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Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.
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Questions. At CMI, we get a lot of them, and we answer them in blog posts, interviews, one-on-one conversations, etc. We (still) are often asked what content marketing is, how brands truly find success, and how to get started. We field a lot of questions about how to generate leads with content marketing, but our
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