You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it in search engines, while paid advertising experts obviously focus on paid traffic. But one of the […]
If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because landing pages are affected by hundreds of independent variables. So how on earth are you supposed to
7 Ways to Link to Your Website That Won’t Get You Penalized August 10, 2017 101+ Tricks to Get Engagement on Your Social Media Posts January 8, 2018 This 36-page eBook is packed to the brim with everything you need to know to maximize the reach of your published content. Get your free copy! Instant
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The Ultimate Guide to Conversion Rate Optimization Published 08/20/2018 by Jayson DeMers | 0 Comments I’ve written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so far, most of my work has focused on generating new traffic for a site or
The Definitive Guide to Referral Traffic Published 07/23/2018 by Jayson DeMers | 0 Comments You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it
A Comprehensive History of Google Updates (and a Look to the Future) Published 01/31/2018 by Jayson DeMers | 1 Comment In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These coding additions to Google’s search
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SEO 101: A Guide for the Technically Challenged Published 07/18/2017 by Jayson DeMers | 0 Comments Search engine optimization (SEO), to the outsider, is a frustrating, complicated mess. Google doesn’t publish how its algorithm works (though it does give us helpful hints), and there are hundreds of independent, technical variables that can determine
The Comprehensive Guide to Marketing Your Crowdfunding Campaign Published 09/26/2016 by Jayson DeMers | 1 Comment Update 1: This post is now available as a downloadable PDF! Get it here for free. So you’ve decided to crowdfund your business. Or yourself. Or anything, really. You’re not alone. Crowdfunding has skyrocketed in popularity, and
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101 Ways to Get More Social Media Followers Published 10/11/2016 by Jayson DeMers | 6 Comments Social media marketing remains one of the most popular online marketing strategies because of its approachability, versatility, cost effectiveness, and best of all—its potential for long-term growth. As your audience grows, all of your efforts become more
101 Title Ideas for Your Next Blog Post Published 10/20/2016 by Jayson DeMers | 14 Comments Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll
