Gillette

Where Do Successful Entrepreneurs Get Their Brilliant New Ideas From?

By Eric B. Schultz We sometimes associate successful entrepreneurs with a flash of brilliance, a moment when some earthshaking product suddenly crystallizes in their minds. In the summer of 1895, for example, King Gillette found his heavy, forged razor too dull to use. He wrote: “As I stood there with the razor in my hand, […]

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Top 10 Best Shaving Razors Brands In India [UPDATED]

There are many razor brands offering variety of shaving razors in India. This makes it difficult to decide which one to opt for. To ease the task for you we have compiled a list of the best shaving razor brands in India. Best Men’s Shaving Razors In India Shaving razors from these brands are known

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The best social media stories & campaigns from January 2019 – Econsultancy

It’s time for your monthly dose of social stories and campaigns. January’s edition has news from Facebook, the British Army, Twitter, Verizon and much more. Let’s get straight into it. (Don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) HSBC’s takes a risk with its ‘We are not an island’

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How did the Gillette video impact search traffic?

Over the past couple weeks there was a lot of media coverage, in both traditional and social mediums discussing the Gillette “The Best a Man Can Be” ad. The ad has a lot of layers to it. But for the search engine marketing crowd, we know one of the most important questions is, “What was

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Gillette’s “The Best Men Can Be” campaign might not have been the brand’s best move – Econsultancy

Brands are increasingly taking a stand on social and political issues, and for a seemingly logical reason: according to some polls, as many as nearly three-quarters of consumers believe companies should go stand for something more than just the products or services they sell. Younger consumers in particular are more likely to patronize brands whose

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