Welcome to your amazing marketing career. Today we face the most exciting challenges in the history of the marketing profession. Despite eroding customer trust and privacy concerns: We can connect with our hyper-niche audiences across platforms, channels and devices. Further, We can inform and engage with them in an ever-changing environment to meet their specific needs […]
Marketing Career Advice: Women Tell You How To Triumph Read More »
At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show
Women In Marketing: How To Beat Career Challenges For The Money Read More »
Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.
2018 Blogging Research: How Does Your Blog Compare To The Best Read More »
Scare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results! Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline. Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies
31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now Read More »
Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my
Dad’s Social Media Lessons That Will Improve Your Results Read More »
Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done
Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote Read More »
When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here
21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket Read More »
Are you a business or marketing team of one worried about your business’s visibility in today’s content-filled world? Don‘t sweat it! Use content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited. Content curation assembles, selects, categorizes, comments on, and presents the most relevant
The Definitive Solopreneur Content Curation Guide Read More »
When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your
How To Avoid Blogging Blarney: 17 Ways To Change Your Blog Read More »
You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,
