Gini Dietrich

How To Create Must-Read Recurring Content Columns

5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule. It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with […]

How 2017 Marketing Can Drive More Profitable Sales [Research]

Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer marketing, Market Research Insights, Marketing, PESO model, Rand Fishkin, SEO BLOG / Good To SEO

What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result,

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