This little baby generated 35,859 leads in 60 days… It’s called a Lead Magnet, and if you don’t have one — or don’t have a good one — this article could literally change your life. Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact […]
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As the founder of ReEngager, I’ve created email campaigns for Shopify, EasyDNS, and Home Staging. I got my stripes in the copywriting world and I’ve incorporated the lessons I’ve learned in this article. This is a whopping 15,000+ word guide to ecommerce email marketing. Before you continue, bookmark this page now because you’ll want to
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and
In 2016, DigitalMarketer sent 107,442,263 emails… …emails centered around promotions, blog posts, charity, and certifications. And we learned a thing or two about what works in the process. It’s safe to say for us, 2016 was “the year of the content mail.” DigitalMarketer has become much less reliant on promotional emails as our primary means
Every blog post gets one of three reactions from the reader: “That post was magnificent! I wouldn’t change a thing!” “Meh. That post could have been better.” “That post was dreadful. I wish I could get that 10 minutes of my life back!” But none of these reactions are helpful to the content marketer. If the
Running paid traffic can be frustrating. If we create ten ad campaigns… we expect one to two campaigns to succeed (generate a positive ROI). That means that eight to nine campaigns fail… and we don’t like failing, but… …it’s something you MUST get used to when buying paid traffic. You can’t throw away every campaign
