How To Measure Your Content Marketing ROI With Google Analytics

content marketing ROI, Content Marketing Strategy, conversions, goal funnel, goals, Google Analytics, Web Analytics /

Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their […]

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