In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This […]
What you need to know about the Google+ shut down Read More »
Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You
Social media demographics to drive your brand’s online presence Read More »
Heidi Cohen Interviews Jay Acunzo New book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Q: What’s your best piece of advice for marketers? A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best
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Last Updated: May 3, 2018 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is
Always Up-To-Date Guide to Social Media Image Sizes Read More »
Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is
Content Marketing Optimization: The Ultimate Guide Read More »
Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Read More »
