Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL to record the view, in addition to passing the query arguments from the original article redirect […]
Twitter broadens its AMP support to include analytics Read More »
Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing
A case for websites serving developing countries Read More »
AMP (accelerated mobile pages) is designed to deliver publishers’ pages quickly on mobile devices, but the stripped-down format lacks functionality in some areas. This week, the German-Swiss online payment infrastructure provider LaterPay is releasing what it says is the first AMP-enabled paywall and subscription platform, called AMP Access. While there are other custom solutions, such
LaterPay offers first paywall platform for AMP pages Read More »
Google has said that beginning in February 2018, Accelerated Mobile Pages (AMP) and canonical pages must match or have very “close parity.” AMP pages that do not match the content of canonical pages “will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP.” Content parity has been
Google will require AMP and canonical pages to match as of February 1, 2018 Read More »
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google testing blue ‘instant’ AMP label in the search results Read More »
Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities: Scrolling animations: enables “parallax effects, subtle zoom or fade-in of images,
scrolling animations, video analytics, fluid ad support Read More »
AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been
What’s a publisher to do? Read More »
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from
Google rolling out support for AMP landing page in AdWords search campaigns globally Read More »
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages Read More »
