Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results. Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still […]
Google officially adds AMP based featured snippets to mobile search results Read More »
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on the coming mobile-first index and
Take the Search Engine Land AMP (Accelerated Mobile Pages) survey Read More »
While the number of sites using Google’s Accelerated Mobile Pages (AMP) continues to grow, the way the framework displays URLs has often been considered one of the primary impediments to adoption. Users who click on an AMP search query result will note that the URL resolves to Google’s cached page of the content – not
Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems? Read More »
Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they
Google announces AMP speed and viewability enhancements for ads Read More »
Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and
Google making renewed effort to help news publishers drive more subscriptions Read More »
The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. And on a huge news
Google has finally added a help document in their developer section explaining how publishers and webmasters can remove AMP content from showing up in search results. Of course, Google doesn’t want you to stop serving up AMP content but if you decide that AMP is not driving the metrics you wanted to see, you can
Google has explained how you can remove your AMP content from Google search Read More »
On June 13, 2017, in Seattle, Search Engine Land’s Danny Sullivan sat down with Google’s Gary Illyes to talk about all things Google. You can read live blog coverage from the session here. In this post, I’ve organized the content of this session into topical groups and added my own analysis. Note: The questions and
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced Read More »
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in. The post The AMP is a lie appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google
