As an agency, we run into situations all the times where we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the […]
Who Owns Your PPC Ads Account? Read More »
At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms. It’s four times more popular than rival browsers.
Google / YouTube and brand safety: What’s next? Read More »
Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government
News Roundup 22nd February 2019 Read More »
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster
Google Ads 2019: What to look out for Read More »
Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors. So what is click fraud?
How Google Ads is fighting click fraud Read More »
Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results A new infographic has showcased the most valuable brands in many of the countries across
News roundup 8th February 2018 Read More »
Google Ads is an exceptional tool for businesses, giving you the option to bid on having your ad show up in relevant searches of your target audience. This allows you to show targeted messaging to users who are further along in the digital sales funnel based on their search intent. It’s no surprise that Google
Google Ad Extensions: Everything You Need to Know Read More »
There is a saying that goes: “Good artists copy; great artists steal.” The same concept is applicable to PPC strategies. Marketers don’t need to reinvent the wheel, but rather find the leaders in their niche to evaluate the success of their rivals and outperform their results. The good news is that there are a lot
5 Great PPC Tools to Crush Your Competitors Read More »
Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to
How to automate yourself to success in PPC Read More »
So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading
PPC advertising: Eight questions your boss will ask Read More »
