Today’s investigative report takes a look into the million-dollar question: What is an API? For those unsure what an investigative report is (other than a fantastic song from GZA’s Liquid Swords album), an investigative report can clarify your thinking and even uncover additional questions that provide new insights into a case. I chose to define […]
What an API is and How it can Enhance PPC Read More »
Chart of the week: People are happy to trust a paid ad if it seems to provide the answer they are looking for A third (33%) of people will click on a paid search ad because it directly answers their search query. According to new research by Clutch, people are happy to trust a paid
33% will click on paid ads that answer their search query Read More »
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that
Google Ads conversion rates by industry: How do you compare? Read More »
Well, December 13th was a good day for me. It was my birthday – had a great time with my family and a chocolate peanut butter pie! Google also announced the option to pay for conversions with display campaigns. For many, this is a welcome new bidding feature that may encourage people to re-examine how
New Conversion-Based Bidding For Google Display Read More »
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position.
New Google Ad Position Metrics Read More »
Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to
What people search for: Tools for trends Read More »
It’s that time of year and everyone is officially getting into the holiday spirit… including businesses and the marketers who work with them. The holiday season is an enormous time of opportunity for businesses, regardless of industry. It’s the season of gift-giving, and with those end-of-year bonuses burning holes in pockets, people already have their
6 Holiday PPC Strategies You Need to Use to Convert More Customers Read More »
Display ads function like small, targeted billboards. From websites to blogs to your mobile device, ads pop up just about everywhere. They reach millions of people worldwide, but conversion rates for typical display ads are relatively low compared to other conversion channels. So, why create them? Well, similar to billboards, display ads are valuable brand
Display Ad Design Best Practices 2018 Read More »
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect
Google Ads Changes for Small Business Owners [Podcast] Read More »
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell. Patel sees this alternative solution as a less expensive and more sustainable “growth
You Don’t Have to Buy Google Ads to Create a Big Company Read More »
