In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has […]
YouTube is Now Making it a Lot Cheaper to Advertise on TV Read More »
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty – You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely
Since Universal App Campaigns are highly automated, their success relies on using download and in-app behavior data. Below is a general guide to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. This process may vary depending on which app provider is being used and its capability to
Tracking UAC Performance Through Third-Party App Analytics Read More »
“Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a strong possibility that the retail giant will surpass Microsoft and Verizon in terms of online
Amazon Emerges as a Major Player in Digital Advertising Read More »
There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if
The Ultimate Guide to YouTube Advertising in 2018 Read More »
As a savvy entrepreneur, you understand that your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not your business will turn a profit – and one of the biggest factors is your competition in the market. What’s more, you’re not just competing with a few local businesses
10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies Read More »
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach. “If you look
Denny’s Says That Google Ads Are Bringing Customers to the Table Read More »
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy
Facebook and Google Ads – The Keys to Small Business Paid Search Read More »
Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we’re not mad about it. Tell me more… Currently, Google allows 2 headlines at 30 characters each, with 1 description line at 80 characters for an expanded text ad. At
What You Need to Know About Google’s New Expanded Text Ad Format Read More »
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business
