Google: AdSense

Site category exclusions for Google Display Network getting brand safety update

1, Channel: SEM, Google, Google: AdSense, Google: AdWords, Search Marketing, Search Marketing: Branding, SEO BLOG / Good To SEO

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available […]

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Google advertisers blacklisted after exploiting AdSense, driving down CPCs

Channel: SEM, Google: AdSense, Google: AdWords, SEO BLOG / Good To SEO

Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your AdSense CPCs decline starting on

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Google bars AdSense publishers from using pop-under ads

Channel: Display Advertising, Display Advertising, Google, Google: AdSense, Google: Display Advertising, SEO BLOG / Good To SEO

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” The basics of the updated policies: Google ads may not be

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