Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you. These metrics are calculated in two ways: overview […]
Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at
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A group of international publishers is dissatisfied over Google’s compliance strategy for the General Data Protection Regulation (GDPR) privacy rules. Set to take effect on May 25, the rules require companies to gain explicit consent for personal data collection and use for ad targeting. Publishers tell Google: We’re not your consent lackies https://t.co/FXjyVqJ4zr — The
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Google is finally listening to the countless complaints of its users regarding intrusive ads. The search giant now has a new and improved ad-muting feature to make those unwanted ads go away. The “Mute This Ad” feature is not exactly new and has been around for quite a while now. Introduced in 2012, the feature
