Google: AdWords

Google Manufacturer Center for product data expands scope, launches API

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Knowledge Graph, SEO BLOG /

With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed […]

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Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG, Stats, Stats: General, Stats: Search Behavior /

By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers

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Auction Insights 3: The final script

Channel: SEM, Google, Google: AdWords, Google: AdWords: AdWords Scripts, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside,

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Google AdWords Editor updates to support budget type option for video ads & more

Channel: SEM, Google: AdWords, SEO BLOG /

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is

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Google’s all-new, quite counterintuitive guide to ad testing

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: Conversational Search, Google: Google Search App, Google: Google Shopping, Google: Mobile, Google: SEO, Google: Think With Google, Google: Trends, Google: Voice Search, Google: Web Search, Search Ads, SEO BLOG /

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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How to steal the competition’s best keywords: A 3-step guide

Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Marketing, Search Marketing: Search Term Research, SEO BLOG /

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet. Now, with enough time, effort and money, most

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: General, SEO BLOG /

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported

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7 Google tips to supercharge your Shopping ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Ads, Search Ads: Product Ads, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping

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