During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to […]
Four key holiday paid search trends to keep an eye on Read More »
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick
7 tips to ramp up your holiday advertising Read More »
B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales
Creating a B2B and B2C overlap strategy Read More »
There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small businesses (SMBs), which represent more than 95 percent of all US businesses. But the market is mostly opaque to these small companies. There’s almost no place that SMBs can turn to get objective information about
Amazon gets top net-promoter score among SMB vendors according to survey Read More »
In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns,
Oh, no! AdWords can now spend double your budget. Or not… Read More »
Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion
$27.8 billion, revenues up 24% Read More »
Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions, and livestreamed at 8:15 a.m. ET
Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer! In case you missed it, Google recently updated the way that we serve sitelinks, callouts and structured snippets in your ads. Sitelinks have become a
Getting the most out of Google’s new sitelinks Read More »
Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and
Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery Read More »
AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights Read More »
