If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can […]
How blockchain will impact search marketing Read More »
d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going
How to capture urgent leads with call-only ad extensions Read More »
Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as
Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change. Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for
UPDATED The AdWords 2x budget change: Considering the potential impact Read More »
Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,
AdWords rolls out new interface to all advertisers Read More »
If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first
Are Home Service Ads the death of home-based businesses on Google? Read More »
On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. In the tweet, Google announced, “To help you hit your advertising goals, your campaigns can now spend up to twice
Google announces AdWords daily budgets can overspend by 2x, automatically Read More »
It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented
Increase CTR by monitoring competitive offers Read More »
Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the
CSEs will compete head-on with Google Shopping in EU search results Read More »
According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in
Alphabet to create separate business unit in Europe to run Google Shopping Read More »
