Google: AdWords

The PPC challenge of selling manufacturing capability vs. stock products

Channel: SEM, Google, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Landing Pages, Search Marketing: Search Term Research, SEO BLOG /

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really […]

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3 ways to improve your campaign targeting

Channel: Display Advertising, Display Advertising, Display Advertising Column, Google, Google: AdWords, Google: Analytics, Google: Display Advertising, SEO BLOG /

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get

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3 AdWords extensions now eligible for call-only ads

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: Pay Per Call, SEO BLOG /

Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only

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Google kills test of second description in search ads

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: General, SEO BLOG /

A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test

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AdWords Editor update supports Shopping Showcase Ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG /

A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,

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Google gradually limiting search ads on addiction treatment queries

Channel: SEM, Google, Google: AdWords, Google: Business Issues, Search Ads, Search Ads: General, SEO BLOG /

Beginning last week, Google started limiting ads on search results pages for drug and alcohol treatment center queries. Rehabilitation centers like those operated by Advanced Recovery Systems have suddenly seen ads disappear from roughly 40 percent of queries they were targeting, reported The Verge. Searches for “drug detox,” “drug rehabilitation” and “drug treatment program” are some

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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

Channel: SEM, Google, Google: AdWords, Google: Antitrust, Google: Google Shopping, Search Marketing: Shopping Search Marketing, SEO BLOG /

In June, Google was fined $2.7 billion by the EU for “favoring its own content” in shopping search results. The company is reportedly appealing the decision. In the interim, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision. According to Reuters, the company “has

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Customizable, collaborative dashboards to arrive within AdWords

Channel: SEM, Google, Google: AdWords, Search Ads, SEM Industry, SEO BLOG /

In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the “home” tab of an account. The difference with customization “Home” modules and “dashboard” information is that instead

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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A-Post to Marketing Land, Apple, Channel: SEM, Google, Google: AdWords, Google: Analytics, SEO BLOG /

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall.

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