Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least […]
Is Google stepping in because no one else would? Read More »
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from
Google rolling out support for AMP landing page in AdWords search campaigns globally Read More »
Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps)
Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers in the US and the
Google AdWords’ automated ad suggestions test is getting a reboot Read More »
Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script
The machine learning-powered ad rotation setting comes front and center. Please visit Marketing Land for the full article. Source link
AdWords ad rotation settings to get trimmed: Optimize or don’t Read More »
Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and
Google Shopping gets top spot impression share & product diagnostics reporting Read More »
It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s
Advanced budget management made easy with scripts Read More »
When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. I think we’ve officially reached the point at which some of you are too good
Your account structure might be hurting performance. Here’s why (and how to fix it) Read More »
Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels Read More »
