Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses. Spotted by Dr. Pete Meyers of Moz, the example below shows an ad from Groupon for the featured club. A call to action to “View Deal” links to the related offer page on Groupon.com. “We’re […]
Google is testing ads in local business knowledge panels Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AdWords doubles the number of Sitelinks on search ads Read More »
Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user-experience is too cumbersome or slow. To help advertisers improve mobile performance Google announced a new “Landing pages” tool at Google Marketing Next earlier this year. It’s designed to help marketers assess
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool Read More »
Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads,
5 non-traditional skills to look for in a PPC account manager Read More »
Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available
Site category exclusions for Google Display Network getting brand safety update Read More »
So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured snippets are gaining more real
Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your AdSense CPCs decline starting on
Google advertisers blacklisted after exploiting AdSense, driving down CPCs Read More »
Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of
Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters Read More »
Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with
This script creates Google Slides with AdWords data to automate your presentation-making Read More »
At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC
Privacy group files flawed complaint against Google Store Sales Measurement Read More »
