Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as […]
Google testing list format for AdWords enhanced sitelinks Read More »
Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours
Google intros new call bid adjustments in AdWords Read More »
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and
How to test (and perfect) nearly everything in PPC Read More »
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the
How to navigate the somewhat rocky transition to expanded text ads Read More »
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on
Amazon Prime Day’s surprising effects on Google AdWords performance Read More »
On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.
Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything
Eight insider tips for exceptional price extensions Read More »
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads Read More »
Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched home service ads in 2015 with a pilot
Google home service ads come to the East Coast & open up to more service categories Read More »
When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, the typical nurture process is
