To make every conversion count, count every conversion
To make every conversion count, count every conversion – Search Engine Land Thanks to Our Sponsor Source link
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Google: AdWords
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU – Search Engine Land Thanks to Our Sponsor Source link
The new Google AdWords interface is coming soon. Are you ready?
The new Google AdWords interface is coming soon. Are you ready? – Search Engine Land Thanks to Our Sponsor Source link
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AdWords now shows ad version history
AdWords now shows ad version history – Search Engine Land Thanks to Our Sponsor Source link
Dynamic Search Ads are for amateurs or superheroes
So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic
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Where to go from here
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express Thanks to Our Sponsor Source link
Answers to common conversion tracking questions
Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to questions about campaign performance when
Google says it removed more than 3.2 billion bad ads in 2017
Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads taken down in 2016. “That’s more than 100 bad ads per second!” writes Google’s director of sustainable ads, Scott Spencer. After a tumultuous year of brand safety issues, fake news and highly publicized
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Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product Management Anthony Chavez announced some attention-grabbing new features aimed at improving productivity on the platform. Let’s start with a long-desired addition first. Quickly
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